24/7 Wall St.: How to Kill a Brand
Array-ne The New York Times Company (NYT) has more than its share of trouble. That is, almost all the operating profit of the newspaper group.Since the New York Times newspaper contributes most of the revenue for the News Media Group, its financial fate is critical to the company. It is an editorial organization that a barely profitable print operation cannot afford, especially one that is experiencing ongoing circulation losses.The New York Times is now the third largest paper in New York City as measured by circulation in the NY area. The New York Post and The New York Daily News are ahead of it.A retreat to local coverage to cut editorial costs, which is something that is already happening at big dailies in Philadelphia and Los Angeles, may not help the Times.
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-ne Stocks: (CAJ)(FUJ)(HIT)(HMC)(NIPNY)NTT)(SNE)(TM)(CHL)(CN)(PCW)(HBC)Markets in Asia were up with the Nikkei rising sharply.The Nikkei was up 1.7% to 16,290. Canon was up 1% to 6210. Wharf Holdings was up 1% to 26.65.The KOSPI was up .8% to 1,407.The Straits Times was up .5% to 2,760.The Shanghai Composite was up 1.3% to 1,888.Data from Reuters.Douglas A.
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-ne Cramer on tonight’s MAD MONEY discussed a retail play that could make you money. They are targeting 500 stores, and Cramer thinks that is too low.CWTR trades at 53.6 times earnings, but it trades about 34 times 2007 earnings and has 34% growth rates.
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The figures from Q4 will tell the tale as holiday marketing dollars pour into all media, and the internet sees if it can post a strong pace over Q3 2006 and Q4 2005.Quarter-over-pervious quarter numbers are actually fairly dismal. says that the market is underestimating what will happen with internet marketing dollars as more money is spent on video and social networks. He had better hope so.While Google is operating almost exclusively in the text based ad end of the internet, Yahoo!, AOL, and MSN has to fight for the banner and button ads that he been the mainstay of online marketing money for several years.
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-ne Stocks: (BKS)(LOW)(BUD)(TGT)(NWS)(MSFT)(GOOG)(C)(HD)(TWX)(GE)According to Reuters, Bershire Hathaway added shares in Nike and Lowe’s, but may have reduced positions in Anheuser Busch and Target.The Wall Street Journal reports that Boeing may win up to 0 billion in new plane orders in the coming weeks as airline replace older planes.Reuters writes that News Corporation believes that its operating profits will be up in double digits although advertising in it major markets will be flat.
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Rather than a prolonged schedule of depreciation, Uncle Sam participates in the deduction, all in that first year.Here’s a look at someone who is killing a brand, Adidas.Reebok under Paul Fireman did a lot of squirrelly things, at times leaving its premier brands completely unsupported. Even Paul, who took some time to catch on, learned his lesson.Reebok became masterful in capturing the authenticity that Paul had proclaimed, but previously failed to support in its product design, its professional endorsements, and its advertising.Here’s a look at Reebok’s advertising spend over the years:2004 37 million2003 50 million2002 31 million2001 44 million2000 08 million1999 06 millionHere is the marketing support that Adidas has brought to the brand in the first half of this year:2006 millionReebok orders have plunged 14%.
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Array-ne The New York Times Company (NYT) has more than its share of trouble. That is, almost all the operating profit of the newspaper group.Since the New York Times newspaper contributes most of the revenue for the News Media Group, its financial fate is critical to the company. It is an editorial organization that a barely profitable print operation cannot afford, especially one that is experiencing ongoing circulation losses.The New York Times is now the third largest paper in New York City as measured by circulation in the NY area. The New York Post and The New York Daily News are ahead of it.A retreat to local coverage to cut editorial costs, which is something that is already happening at big dailies in Philadelphia and Los Angeles, may not help the Times.
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-ne Stocks: (CAJ)(FUJ)(HIT)(HMC)(NIPNY)NTT)(SNE)(TM)(CHL)(CN)(PCW)(HBC)Markets in Asia were up with the Nikkei rising sharply.The Nikkei was up 1.7% to 16,290. Canon was up 1% to 6210. Wharf Holdings was up 1% to 26.65.The KOSPI was up .8% to 1,407.The Straits Times was up .5% to 2,760.The Shanghai Composite was up 1.3% to 1,888.Data from Reuters.Douglas A.
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-ne Cramer on tonight’s MAD MONEY discussed a retail play that could make you money. They are targeting 500 stores, and Cramer thinks that is too low.CWTR trades at 53.6 times earnings, but it trades about 34 times 2007 earnings and has 34% growth rates.
link
The figures from Q4 will tell the tale as holiday marketing dollars pour into all media, and the internet sees if it can post a strong pace over Q3 2006 and Q4 2005.Quarter-over-pervious quarter numbers are actually fairly dismal. says that the market is underestimating what will happen with internet marketing dollars as more money is spent on video and social networks. He had better hope so.While Google is operating almost exclusively in the text based ad end of the internet, Yahoo!, AOL, and MSN has to fight for the banner and button ads that he been the mainstay of online marketing money for several years.
link
-ne Stocks: (BKS)(LOW)(BUD)(TGT)(NWS)(MSFT)(GOOG)(C)(HD)(TWX)(GE)According to Reuters, Bershire Hathaway added shares in Nike and Lowe’s, but may have reduced positions in Anheuser Busch and Target.The Wall Street Journal reports that Boeing may win up to 0 billion in new plane orders in the coming weeks as airline replace older planes.Reuters writes that News Corporation believes that its operating profits will be up in double digits although advertising in it major markets will be flat.
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Rather than a prolonged schedule of depreciation, Uncle Sam participates in the deduction, all in that first year.Here’s a look at someone who is killing a brand, Adidas.Reebok under Paul Fireman did a lot of squirrelly things, at times leaving its premier brands completely unsupported. Even Paul, who took some time to catch on, learned his lesson.Reebok became masterful in capturing the authenticity that Paul had proclaimed, but previously failed to support in its product design, its professional endorsements, and its advertising.Here’s a look at Reebok’s advertising spend over the years:2004 37 million2003 50 million2002 31 million2001 44 million2000 08 million1999 06 millionHere is the marketing support that Adidas has brought to the brand in the first half of this year:2006 millionReebok orders have plunged 14%.
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